Cable rewind service — drum vacuums have auto cable rewind — press button and cable retracts. If not working, internal rewind mechanism broken.
See if any of these signs match your device — each one increases the likelihood of this fault.
These are the causes we encounter while repairing Power cord rewind broken — ranked from most to least common.
Broken rewind spring
Worn rewind mechanism
Cable tangled inside vacuum
Bad rewind button
Damaged lock mechanism
Any of the following = a danger signal — call now and don't try to fix it yourself.
On-site diagnosis, clear pricing before any work, and a documented 6-month warranty.